According to XPeng (@XPengMotors), the company showcased its AI-driven in-car entertainment and personalization features during its global XmasWithXPENG campaign, connecting users in different cities and cultures through synchronized AI-powered experiences (source: XPengMotors, Dec 25, 2025). This campaign demonstrates XPeng's focus on leveraging artificial intelligence to enhance user engagement and brand loyalty, especially by offering localized content and smart interactive functions within their vehicles. The initiative highlights opportunities for automotive companies to use AI for global brand building and to deliver culturally adaptive, personalized customer experiences.